You certainly have found yourself in a situation where you have been advised that you don’t need a Website, it is enough to only have Facebook Page for your business. Or some seemingly free solution where you can make website just for 10 minutes.
But if the only place where you can contact the users is your Facebook page, basically you work for Facebook. Your Facebook page is owned by Facebook under their conditions that can change overnight. Facebook can also wipe out your business page without first contacting you, if they decide that it is in conflict with their conditions.
So your business, that until now has worked well and had a lot of customers, can lose some part, if not all customers, because it was completely based on something that is not personally yours. This is the worst case scenario and it is not impossible to happen, there are such examples.
If you build a business on someone else’s platform, in that case, he who owns the platform will take all benefits.
- Changes in the Terms of Service
Facebook is changing the algorithms for displaying posts all the time. Therefore, if you would like your latest post to reach everyone who has liked your page you have to use the option “Boost Post”, for which you have to pay.-
- Changes in the popularity of the service
Maybe the next year that service will be gone, like for example MySpace. This service still exists, but its popularity has so decreased as it doesn’t even exist.
- Using only their tools and modules
Nowadays the IT world is experiencing its upswing and every day new tools appear that make some aspect of the business easier. If your online business is based on a platform you do not own, you won’t be able to implement you favorite new tool that can ease your work.
So, focus on building a Website that will be
- Well designed
- Your customers base
- The best and the cheapest marketing tool
When you create your website you can check its performance with one of ours Website Assessment Services. It is never too late to begin, don’t you think?