The purpose of marketing is to attract attention and interest, to build desire and to create sales for your products and services.
Nowadays, with the rapid growth of internet, marketing is much more focusing on Online Marketing.
One of the Online Marketing techniques is certainly Email Marketing.
Email marketing is still the most cost effective way for contacting leads and customers. The main benefit is that it creates long term relationship with the leads and customers.
If done in the right way, email marketing can be extremely powerful marketing technique. It is a medium where the buyer and the seller can freely communicate with each other and build a relationship based on value and trust.
If done the wrong way it can be destructive, ruin the brand and convert happy customers to discontented customers.
Some of the guidelines for conducting effective email marketing are:
- You should include email registration forms on your website so you can convert visitors into leads, follow their interests and start communication with them
- Send email messages only to those who agreed to receive marketing emails from you. On the contrary customers will treat them as SPAM.
- If someone opts for receiving your email messages, send him the type of content he agreed upon.
Not everyone chooses to use email marketing as an Online marketing technique. Only the ones who are using it right know its real benefits.
Do you use email marketing for communicating with your leads or customers? Send us a feedback!