You probably have Website and you want to rank for some keywords at the first page on Google.
Everyone wants this.
This way you can gain free traffic.
But, today there is too much competition for almost every keyword on the internet. Millions of articles, blog posts and Web Pages with Services and Products are published everyday.
So, how can your page show among the 10 results when you search for some keyword, although for that keyword there are 200 000 000 results. Do you need to beet all 200 million of searches?
No. You need to beat those 10 results that are shown on first page for particular keyword.
Those 10 results are your competition.
One Page – One Keyword
First you need to know that if you want to be among the first 10 results on Google for 1 keyword, for example “Conversion Rate Optimization” you need to create 1 page for that keyword.
If you want to be first for other keyword, for example “Conversion Rate Optimization Specialist” you need to create 1 Web Page or 1 Blog Post Article for that keyword.
This is a wrong strategy:
- Create 10 pages for the same keyword.
- Create 1 page to compete for 2,3 or more keywords.
Maybe, you notice that I said to be among first 10 results, and not to be First on Google. The reason is because, nobody can guarantee 1st place on Google (even Google themselves), and also you can gain lot of Free Organic Traffic even if your page is on 6th place.
You need to do Keyword Research.
You can try to beat some of the first 10 results in Google for broad keyword like: Social Media Marketing.
But, soon you will realize that this is very optimistic goal and it’s very hard to beat Web Pages from proven and established domains that are 20 years on the internet. So, you need to do little keyword research for finding keywords that you will compete for first page rank on Google.
There are free keyword research tools like “Google Keyword Tool”, but there are lot of paid solutions that offer some features that the free ones don’t have.
You can find Backlinco’s latest SEO tools list and you can choose one of them, here.
In the Keyword Research tool you can see numbers for:
- Local searches
- Global Searches
- Suggested Bid
For broad keywords like “SEO” there are many searches and there are lot of results and lot of competition. It’s very hard to rank for this kind of keywords.
There are Long Tail keywords that have more than 5 words. You can try with this type of keywords for example “What is search engine optimization”.
From the table above you can see that the keyword “what does seo stand for” have competition rank 31, so the chances are good to beat the competition.
How Google ranks?
Google tries to show you the most relevant results of your Search. The most relevant content for keywords that you entered into Google Search Box.
So, to rank among the first 10 results, you need to have very good Content. And, what is good Content?
Good or quality content is relevant content, that puts value for your readers or gives solutions of their problems.
Also, good content needs to be engaging. Google ranks according to many parameters and they change their algorithm to follow new online trends.
But, there are 3 main reasons that Google considers for measuring good content:
- Reason 1: If the content is good you will Share it with your friends to read
- Reason 2: If the content is good you will talk and get in conversation with other people about it
- Reason 3: If the content is good you will put link to that content on your Website or Social Media
So, intuitively from reasons above you can see what are 3 main rank factors:
- First: Content to have many Shares
- Second: Content to have many Comments
- Third: Content to have many Backlinks
How to get to the top of Google?
Create great Content so people want to Share, talk about it and they will put links on their websites or social networks and Google will reward you with good Position on their search results.
Is it hard to create good content? If you don’t try it you will never know.
If you are small business and you don’t know where to start, contact us and we will help you.
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