Many things have changed on the internet in the last 10 years. The interactive culture, the emergence of social networks and analytic softwares have made the Web complex and an excellent marketing tool.
The modern website should perform multiple functions:
- Generate content
- Collect information
- Work for you (improve the business)
Today, your website is not something you create once and forget about it, it must be constantly changing and improving.
Therefore, you should constantly work on a modern website (unfortunately 🙂 ).
Installing analytics tool, like Google Analytics, which is free, can help you make decisions for your online marketing moves based on the data you collect fro your website analytics. By analyzing the behavior of the visitors and their interaction with your website you can improve sales or bring new visitors.
Your website should attract relevant traffic (visitors) and make those visitors come back to your website. Modern websites have to give users reason to re-visit the website, which is done by sharing relevant content that can be in the form of:
- Whitepapers, e-books, presentations
- Blog articles
Social Media Interaction
You should make bring your business closer to people, as they are your potential customers. Social media interaction is one form of personalizing your business and making it more friendly.
Currently Facebook and Twitter offer many tools for integration with your website. That can help you share the content or products of your website through social media, which will make your website more relevant in terms of how much the content is re-shared or liked.
Also, to the list can be added Landing Pages, Lead Generation, Conversion Rate Optimization – CRO, Search Engine Optimization – SEO, A/B Testing etc. The list is great, but of course, you should start somewhere.
Is your website modern? What elements do you use on your website? Send a comment!