Facebook Manager is a platform that changes very often. So, if you are advertiser who utilizes Facebook Ads, you can see those changes in the user interface almost on a daily basis.
Facebook Ads Power Editor is the tool that you need to check first if you want to try new things. I think that Facebook tries new options first at the Power Editor and then they implement those options into the standard Facebook Ads Manager.
There are options that with the standard Facebook Manager you can’t do, and with the Power Editor you can.
Just one week before writing this article, there was option to Exclude audience by interest or behavior only in the Power Editor. And now, I can see that option with a completely different way of creating Facebook Ads into the Facebook Manager, too.
But first, let’s talk about Targeting Problems. [Read more…] about Facebook Ads Targeting: Exclude Option