SEO stands for Search Engine Optimization.
Simply said, seo is when you are looking for some term and you get a list of search results that are relevant to your search term.
So, making a good and visible seo article, requires good writing skills. This is important, because the main goal of the seo writer is to increase traffic and webpage visibility. For that matter, a seo writer must possess a combination of creativity and knowledge.
So, it doesn’t matter if the writer is running a blog or working for a website, the purposes are the same:
- To make content optimized for search engines;
- To be appealable to people.
At the beginning it is important to say that people come first, so a seo writer should write having people in mind.
The second most important thing is providing a good article. Good and smart at the same time, content that will engage and entertain, well written, but not too academic. Simply just writing a good article is not enough. Seo writer’s ultimate goal is to make that content available to a broad audience. Along with posting and social media, optimizing the content for search engines is a proven way to place the hard work in front of a new audience.
So what makes one article a SEO article?
Seo article is a smart constructed article, very similar to an ordinary article but with some focus points that are crucial for providing the best results to target search engines and target audiences, at the same time. Seo article is a good way to increase traffic for every business in order to expand their client base. The seo article has to be clever, but easy to read, interesting but not loaded with too much information. The short description for a good seo article is approachable and fun to read.
Well written content includes keywords or phrases, proper positioning of keywords and phrases, unique text and key word density.
But the whole process before and after writing the article is also very important. So, in that matter, seo article is smart constructed plan, designed with many factors and components. One seo article is a product of many actions:
- Good research for keywords. Also, developing a plan for keywords.
- Using meta descriptions to help guide search engines. Meta descriptions help search engines and searchers understand what the topic is and why your targeted keywords and phrases keep appearing in the content.
On page actions
- Delivering relevant content.
- Key phrases and keywords as the basic tools for making good seo article.
- Finding new angle. One seo writer has to be unique, with his own voice. In that way the audience will fill connected and willing to share and repost.
- Knowing the audience. The importance of being focused and specific, in order to be useful.
- Choosing right language, suitable for your audience. Never to use jargon.
- Building links to homepage and main pages. Putting many hyperlinks for additional information with assurance that they direct to quality pages.
Off page actions
- Good website infrastructure
- Site speed not more than 2 seconds. If speed is slow, people will leave the page.
- Maintenance. Constantly improving and analyzing rankings and traffic.
Here are some do’s and don’ts for the seo writers in order to fulfill the most important actions and to realize what illustrates one good seo article.
DO: Make sure to write quality content. Words are influential because they make engagement. Seo copywriting is all about creating useful and valuable content, which targets specific keywords so that other people will happily share it on social media platforms.
DON’T: be very theoretical, do not include case studies. Try to be specific with not very extensive explanations.
DO: Catchy title, informative but simple. The ideal title is short and exiting.
DON’T: Make it too long and general. Do not use unknown words. Headline should be accessible in order to be familiar and to connect better with your audience.
DO: Try to include one of the key phrases in the headline. With this action you’ll keep the keywords in front of the search engine crawler when it comes around. Also, try to incorporate popular seo words.
DON’T: Avoid keyword stuffing and unnecessary keyword insertion. Do not overuse keywords or key phrases, and if it is possible use it in the first paragraph. Good keyword usage is supported by the combinations of other relevant keywords that are beside. Each individual, but related keyword helps narrow the search down even further. Don’t use random words. Create a hierarchy.
DO: When you write a new post, it’s always a good idea to link back to old posts so that readers will find the old posts. The quality of those links is critical for internet search. Page links tell that you’re connected and sociable, and that you’ve got useful content that people can access somewhere else. Build links to your article, share on social media may help to build a higher percentage of user interest, as well as boost the seo ranking of the page the article is published on.
DON’T: Too many hypertext links within your text will only irritate readers, though, so creating links to every keyword is not recommended.
DO: Apply pictures or videos. Using images is a good way to break up the text and make in more appealable for the readers. To ensure that search engines can understand what an image is about, you must be sure to use proper image names, because Google can’t read images. Include images with alt text to get your page showing up in image searches as well. Image-driven content is getting more and more attention as a digital marketing technique and it is especially suited to viral content.
DON’T: upload images with no names or only with numbers. For describing an image, use keyword.
When all this is done properly, the content will raise the websites relevancy for directing search engine hits and send traffic to the site.
Constantly making a popular seo articles means being able to adapt to various situations, so the best way to success is to trust yourself, your experience and knowledge. Writing seo articles became very relevant for business popularity, because by optimizing your content to become visible in search engine suggestions, you will be increasing both the visibility and credibility of your product.
Do you have some dos and don’ts to share with SEO writers? Send them in comments!
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