What Facebook offers with the Advertising Platform is to show your message to people you choose from its database (Targeted Audience). It offers variety positions: news feed (desktop and mobile), right column and audience network. And, the latest: Instagram Ads.
It also lets you to choose your objective for your campaign: new page likes, promoting post, website clicks, conversions, promoting events, offers…
However, it is nowhere stated that Facebook guarantees any kind of success for your Campaigns. So, Facebook just gives you space to advertise and promote yourself to people of your choice.
So, what would be the best way to advertise on Facebook? The answer is short: Be Creative.
Although the answer is short the execution is not so short.
Facebook has some creative tips for making your Ads, but are they enough? They just give you some guidance, but what you have to do is know your target audience and guess what they like. [Read more…] about Creative is the Best way to advertise on Facebook